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MediaThe Friend campaign encourages individuals and organizations throughout the community to pledge to be a friend when someone they know is facing a hard time and give the number, or make the call to 1-800-273-TALK. Free and confidential help is available 24/7. The Friend campaign will use virtual and live music performances, video, media, social networking, collaborative partnerships, merchandise, music, and celebrity engagement to encourage people to reach out and help a friend in need or make the call themselves in a time of crisis. On the Web | 
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